Hitman is a 2012 action film from Viva Films and CM Productions starring Cesar Montano, Philip Salvador, and Sam Pinto. After the reaction to Manila Kingpin: The Asiong Salonga Story last 2012 Metro Manila Film Festival, it looks like Film Studios mainly Viva Films finally realize that there is still something about action films after all. Cesar Montano himself has made it his mission and stated that he wants to revive the action film genre starting this year, first with Hitman. So what does this first attempt by Viva Films and Cesar Montano on the action film genre this 2012 has to offer? Let's find it out here.
Hitman
Plot / Synopsis
“Hitman” is about a man out to avenge the death of his family in the hands of those who used to hire him to kill people even as new love figures in the compendium.
The cast includes Phillip Salvador, Ricky Davao, Joko Diaz, Rommel Montano, Jeffrey Tam, Sunshine Garcia, Onchie dela Cruz, Alexis Navarro and Sam Pinto as Cesar’s leading lady. Directed by Cesar Montano. Screenplay by Willy Laconsay and Cesar Montano
Watch Hitman Official trailer here:
Hitman Trailer Impression
Hitman Film Trailer Review
There are two things that made this trailer good and bad. The first thing is the actual fact that the action film genre in the Philippines is BACK! Well, at least after Asiong Salonga, this is the second mainstream film that falls under the genre. I can finally say that the action film genre is back if they made two to five films under the genre with one or two titles that is actually worth it, a quality action films if I should emphasize. The second thing that made this trailer and possibly may ruin this first attempt of the action film genre revival this 2012 is Viva films very own press release.
Whatever you do please limit yourself from actually checking out the details of Hitman on its official Viva Films website (Hitman's press release page) or the video source (from Youtube) of the trailer I embedded here. Why, if you should ask? Well, because the freaking press release spoils the entire film! What were they thinking? Why did Viva Films hired people who do not know what they are doing? They literally summarized and spoiled the entire film with that stupid press release! The film is slated for a February 2012 release, and yet they've already summarized Hitman like it was just like a year or even months ago?!? It really turned me off. Disappointed on Viva Films! Hopefully they read the initial reactions of Filipino film fans on Youtube, Facebook and Viva Films website itself. Hopefully next time they would come up with a good teaser synopsis without the spoilers. Mahy ghulay! that is pretty elementary in building hype in films! Sheesh!
Let us just go back to the actual 2012 Philippine action film trailer. Hitman's trailer made me smile from time to time. It made me remember the cheeziness of what Philippine action films were back in the days. They seem to brought back all of the cliche of what the action film was as well. You have a pretty leading lady who obviously got hired because of popularity and beauty, we have that old school plot device that would cause any man to seek out revenge and go on a killing spree, and then we have the cheezy sequence of the main protagonist running with two ridiculously huge guns. Hitman may not be the quality action film that Pinoy fans might be looking for this 2012 but at least a major film studious took a shot and chance with it. Hopefully this film feature some high intensity action scenes to make up for the unnecessary cliches that have been brought back.
What about you guys? What are your thoughts about this first action film this 2012? Share your thoughts about Hitman trailer in the comments section below: